Offsiteteam
Data aware marketing with Predictive Analytics Dashboard
A smart AI analytics and prediction tool, to help the marketing department to identify prospective customers and refine selling strategies.
Python Facebook Prophet PyMC3 Pandas scikit-learn D3.js
Solution
Nice visualization and predictive analytics based on BigData, visualization and time series analysis
Engagement model
Own Product
Methodology
Agile
Industry
Marketing & Media
Team
Data Scientist 1
ML Engineer 1
Engineers 4
UX/UI 1
Product Manager 1
Company name
Offsiteteam Product
Location
US
Business activity
Predictive Analytics

Data aware marketing with Predictive Analytics Dashboard

Having been involved in the academic publishing field for decades, we realize that having exact knowledge about who is visiting your journals, what are the trends and where those trends are most likely going is key to survival in the current highly competitive publishing landscape.
That understanding leads us to creating a predictive analytics marketing tool highly tailored to the academic publishing field.

Case highlights

BigData
Time Series analysis
Visualization
Bayesian Analysis

Challenge

Given a constant stream of user's behavior data from a web front-page, we have built a system to store, aggregate and visualize this data along with an on-the-fly forecasting.

Solution

Implementing such a solution involves addressing numerous challenges. It starts from solving technical issues like storing constantly arriving data, filtering and aggregating it in real time and ends with visualization which must be an easy to understand for non-technical marketing people.