Data aware marketing with Predictive Analytics Dashboard
Having been involved in the academic publishing field for decades, we realize that having exact knowledge about who is visiting your journals, what are the trends and where those trends are most likely going is key to survival in the current highly competitive publishing landscape.
That understanding leads us to creating a predictive analytics marketing tool highly tailored to the academic publishing field.
Time Series analysis
Given a constant stream of user's behavior data from a web front-page, we have built a system to store, aggregate and visualize this data along with an on-the-fly forecasting.
Implementing such a solution involves addressing numerous challenges. It starts from solving technical issues like storing constantly arriving data, filtering and aggregating it in real time and ends with visualization which must be an easy to understand for non-technical marketing people.