Figma is a cloud-based design and prototyping tool that allows multiple users to collaborate in real-time on UI/UX projects. It combines vector graphics editing with prototyping capabilities, making it ideal for web and app design. Figma's collaborative nature enables seamless feedback loops, where designers, developers, and stakeholders can all contribute to the design process. It supports features like version control, reusable components, and interactive prototypes, which streamline the design workflow. Figma's browser-based platform ensures accessibility across different operating systems, making it a popular choice among teams and freelancers.